May. 1, 2006 - Rash Marketing by Dodge

The Chrysler group is taking Dodge global, introducing the brand in Europe alongside its already familiar Chrysler and Jeep products.  Unlike the new mini-SUV Caliber hatchback, the ram tough All American branding of Dodge will not make it across the pond.  The Ram logo goes from tough to almost evil, and the marketing in general is much more edgy.  Check out www.ramrash.com to see what I’m talking about.   To me it looks like Dodge wants to be to the Euro market as VW is to the North American market.  Interesting stuff.