Jan. 16, 2007 - Vee Dub Marketing Round Three

Back in May of 2006 I ran some stories about the marketing campaign at VW.  First there was none and then there was what I considered the annoying “Fast” and German professor ads.  The ads were entertaining yes, but not exactly a call to action for me to buy a GTI or any other VW.  The brains behind the campaigns were VW executive Kerri Martin who came from MINI and ad agency Crispin Porter who helped Ms. Martin with the MINI marketing while her tenure there.

Well, the in your face ads brought attention the VW but not sales.  As a result, Martin is gone and Crispin Porter may be on thin ice.  Check out the full story here:  http://adage.com/article?article_id=114283&CFID=3452585&CFTOKEN=98052162