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Issues concerning the adoption of Diesel Cars in the USA
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We are launching BMW diesels in North America.
BMW to sell 50 state X5 and 335 diesels starting this fall
01/14/2008 -- Speech by Dr. Norbert Reithofer, Chairman of the Board of
Management of BMW AG, Dr. Klaus Dräger, Member of the Board of
Management of BMW AG, Tom Purves, Chairman and CEO of BMW (US) Holding
Corporation, BMW Group Press Conference, 2008, North American
International Auto Show, Detroit, January 13th, 2008:
Ladies and Gentlemen,
This dynamic performance symbolizes an exciting year for BMW - worldwide, and specifically here in the U.S.:
1. We are launching BMW diesels in North America.
2. We are launching the BMW X6, the first Sports Activity Coupe.
3. We are bringing the successful BMW 1 series to the American market.
Here you have "The New BMW Advanced Diesel with BluePerformance".
These are the first two BMW diesel models for the U.S. market: The BMW
X5 xDrive35d and the BMW 335d sedan. Both cars will be available at BMW
centers starting in the fall of this year.
Why are we bringing BMW diesels to North America?
More and more of our American customers expect the ultimate driving
machine to give them not only high performance - but also
fuel-efficient and environmentally-friendly solutions.
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Posted: 10:50 PM, Jan. 15, 2008 |
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It's Easy Being Green
In Detroit, January usually means gray skies. But this January the predominant color is green, since the 2008 North American International Auto Show was seeking to answer the big question “Which shades of green auto technology are going to be ‘in style’ for the future?”
We saw that clean diesel is near the front of the pack. This year, twelve auto manufacturers will make at least thirteen firm diesel model introductions and announcements, along with unveiling four future diesel concepts, in half a dozen market segments. Below is a list of the nearly twenty diesel vehicles on display at the Detroit auto show -- not too shabby for a 100-year-old technology.
It’s easy to see why diesel embodies the true meaning of the color green: cleaning up the emissions has brought diesel into harmony with the environment. Harmony means an effective balance of competing attributes: fuel efficiency, low emissions, performance, outstanding driving experience, and value for investment. By eliminating all the things consumers never liked about diesel (slow, smelly and smoky) and replacing those with things they will like (fast, clean and fun), diesel is a fresh alternative for the future.
Diesel is also green because it saves greenbacks in the long run – it pays you back over time in higher resale values, less fuel consumption and greater performance.
The buzz about green technologies is big, and so are the stakes. Some technologies were quickly embraced as green. Other technologies are going to have to earn it the hard way -- by proving themselves at every step of the way in the face of unrelenting scrutiny.
We’re betting that this fresh new choice -- clean diesel -- can earn its share of success through good old-fashioned hard work. Bring it on.
Allen Schaeffer
Executive Director
Diesel Technology Forum
www.dieselforum.org |
Posted by tedrossman at 6:19 PM, Jan. 16, 2008 |
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Less Efficient Diesel for the US Market
| It is exciting that BMW is going to offer a diesel in the USA again. It is frustrating however, that it is rated to get only about 30MPG rather than the 45+MPG that the 3+ liter diesels are getting in European offered models. Why are we being offered less efficient diesels? I can't wait until we can get some of the 4cyl diesels here in the USA that get 55+MPG. Are we not getting the efficient diesels here in the USA because of BMW or are US regulations keeping them from bing imported? |
Posted by tpfankuch at 12:15 PM, Jul. 3, 2008 |
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